Illustrated Brand Mascot Design – BubbleFun Kids Toys

Illustrated

OVERVIEW

A Playful Brand Mascot to Enhance BubbleFun’s Brand Appeal

The custom-illustrated mascot for BubbleFun was developed to embody the brand’s fun and friendly personality, creating a relatable and engaging representation that resonates with children. Designed for use across both digital and print channels, this playful character enhances brand recognition and positions BubbleFun as a standout player in the competitive toy industry. With its vibrant design and charming demeanor, the mascot effectively captures the essence of playfulness, making it a key asset in marketing campaigns and brand storytelling.

Illustrated

WORKFLOW

  • Concept Brainstorming: The project kicked off with brainstorming sessions aimed at generating ideas that encapsulated BubbleFun’s brand identity while appealing to its young audience. This collaborative effort involved team members from various disciplines to ensure diverse perspectives.
  • Sketching Initial Designs: Following the brainstorming phase, initial sketches were created to explore different character traits and styles. This stage allowed for experimentation with various concepts, helping to identify the most engaging and relatable features for the mascot.
  • Digital Illustration: Once a direction was established, the digital illustration phase began. The mascot was brought to life using vibrant colors and engaging features, ensuring it was visually appealing and aligned with the brand’s playful essence.

TOOLS & TECHNOLOGY

Adobe Photoshop, Adobe Illustrator, Canva

FINAL PREVIEW

Final design of: Illustrated Brand Mascot Design – BubbleFun Kids Toys.
Illustrated
Illustrated
Illustrated

CLIENT FEEDBACK

The mascot is fantastic! It’s exactly the playful and memorable character we envisioned. Our customers love it, and it’s become a huge hit!
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Sarah Johnson

Creative Director

SUMMARY

Crafted a playful brand mascot for BubbleFun, bringing a friendly, approachable vibe to their toy line. This mascot aligns with brand identity and enhances brand recognition among kids.

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